In 2012, Best Western® Hotels & Resorts became the first hotel brand to establish an extremely high level of cleanliness with the launch of our I Care Clean program in association with IDEO. During the COVID-19 pandemic attack, we have implemented very strict standards and the best practices to improve our cleanup protocol. Now, as part of our commitment in keeping you safe and healthy during these difficult times, we have expanded those cleaning standards with the launch of the new We Care Clean SM program.
The We Care Clean program addresses everything from guest rooms and common services, area cleaning, to streamlined processes that minimize contact between guests and our staff while maintaining the customer service you expect from a hotel which is part of the Best Western brand.
The next time you stay with us, there will be some changes that will clearly noticed and others that are going to be taking place behind the scenes, such as the application of more strict and integral cleaning standards.